The New York Times has a great article about the powerful influence South Korea wields in China.
From clothes to hairstyle, music to television dramas, South Korea has been defining the tastes of many Chinese and other Asians for the past half decade. As part of what the Chinese call the Korean Wave of pop culture, a television drama about a royal cook, “The Jewel in the Palace,” is garnering record ratings throughout Asia, and Rain, a 23-year-old singer from Seoul, drew more than 40,000 fans to a sold-out concert at a sports stadium here in October.
But South Korea’s “soft power” also extends to the material and spiritual spheres. Samsung’s cellphones and televisions are symbols of a coveted consumerism for many Chinese. Christianity, in the evangelical form championed by Korean missionaries deployed throughout China, is finding Chinese converts despite Beijing’s efforts to rein in the spread of the religion. South Korea acts as a filter for Western values, experts say, making them more palatable to Chinese and other Asians.