The past two weeks have been quite busy in relation to my forthcoming book Coffeehouse Theology: Reflecting on God in Everyday Life with NavPress this coming September. I thought that my work would basically be done when I finished writing the book. However, that appears to only have been half the job.
I have now entered the publicity season, and the first event on that calendar is finding a list of endorsers.
I began working on this by making sure I had plenty of information available about the book project. If you click on the Coffeehouse Theology link at the top of this web site, you’ll see that I’ve revamped the page: inserted a better introduction to the book, pasted in some advance praise I received, and stuck a relatively up-to-date summary of each chapter. The “punathon” remains at the bottom of the page.
After that I spent an entire day writing to various Christian writers and leaders who may be interested in my project. The following two weeks were filled with all kinds of e-mails and research to dig up addresses and to follow up in various ways. I really had no idea how involved this can be!
So far I’m really happy with the list of Christian writers and ministry leaders who are willing to give my work a look. Of course I can’t mention specific names until things are settled and in place.
I’m not 100% sure about my next step in the publicity drive since I still have quite a bit of time, but for the time being I’m going to be working on developing a few ways I can improve the buzz for the book. Once again this is uncharted waters, but I’ve spent enough time looking at what other authors have done that I have a few ideas jotted down. We’ll see what happens next.