Jan 3, 2009
The Coffeehouse Theology Face Out Challenge!
(Gibberish warning: “parts” of this article may be complete gibberish)
There are lots of New Years resolutions that are, frankly, really rough to follow up on. Losing weight, eating less sweets, exercising more, and kicking any number of vices can really drag down a new year.
Thankfully, I have a fun new kind of resolution that is easy, fun, and profitable—for me at least.
Your New Year’s resolution should be to help me sell more books. And believe me, you can be a big part of making that happen. Here is a simple guide to what I’d like to call the Face Out Challenge. You can make the face out challenge your New Year’s resolution with my book Coffeehouse Theology!
Step One
Go to your local bookstore and make sure they are carrying Coffeehouse Theology. If they don’t have it on the shelf, demand to speak with a manager immediately and make sure they have it in stock.
Step Two
Once they have several copies of Coffeehouse Theology on the shelves, take some time to observe the shelves and the religion section in general. Ask yourself, “Is Coffeehouse Theology in a sufficiently prominent location?”
Step Three
Move Coffeehouse Theology to the most prominent place on the shelves, ensuring it is as close to eye level as possible. Alphabetical order is of no consequence for
the Face Out Challenge.
Step Four
Position Coffeehouse Theology in a face out position so that the cover of the book is visible. While the spine is very attractive, books are far more likely to sell if they have a face out in a prominent location.
And that about does it. In a matter of minutes you can make a new year’s resolution to take the Face Out Challenge and then fulfill it. There now, don’t you feel better about yourself? In fact, why not reward yourself with a cookie or high calorie coffee drink?
And if you can’t make it to the book store, a nice substitute is reading the book and posting a review online at sites such as Amazon.com and Christianbook.com.
And as always with these bits of gibberish, I’m kidding… mostly.
I absolutely loved the article! one of the best I came across this week! thank you very much indeed for posting this article, you are awesome!
I tried this but didn’t find it in my big Chapters bookstore in Langley BC. Alas I didn’t find it and didn’t remember to demand they order it. It was actually an interesting process of seeing which books got the “whole cover display” treatment. Joel Osteen was fortunate to have two books with whole cover display and his wife got the blessing too!
I’m going to head over to the website to see if I can request it that way.
Keep up the great posts!