Jan 31, 2012 4
A Conversation with Jeff Goins about Writing and Publishing
Writer and soon to be book author Jeff Goins has not one but two E-books out right now about writing and publishing. Jeff’s blog and e-newsletter are among the best resources I know of for writers, so if you’re serious about writing, check out his new books and be sure to subscribe to everything he offers.
Since Jeff and I have both put out books on publishing and writing (A Path to Publishing is my introduction to nonfiction publishing), we exchanged some questions and answers for each other via e-mail. Here’s our running e-mail conversation about writing and publishing:
Ed’s Question
You often provide simple, straightforward ways to to get down to the business of writing on your blog, and I’m often impressed with the clarity and focus of your writing. How do you avoid distractions or the temptation to stall when you dig into a writing project?
Jeff’s Answer
Any image of productivity I project is an illusion. I am lazy, undisciplined, and unmotivated. I need to trick myself into doing the things that I must. Even with writing, I am this way.
How do I avoid distractions and the temptation to stall? Well, first of all, I stall every day. But I also realize that I am my own worst enemy. I am what is holding me back. In order to push through, I have to realize there is a cost to my not sharing my work — a pretty big one. The fear of not doing work that matters forces me to create, forces me to ship (even when I’m scared a project isn’t ready).
I take things in small steps, little by little. If I ever tackled a big project, understanding how large it was, I wouldn’t begin. Instead, I break it into small chunks and take it one step at a time. This is how you train for marathons, and this is how you write a book.
Jeff’s Question
Can you really live as a freelancer? How do you make a living from writing? What advice would you have for those starting out?
Ed’s Answer
With a few caveats and qualifiers, it is possible to make a respectable living as a freelance writer. It’s really tough to make a living as a full time book author or magazine writer, so I’ll just say that a sure-fire way to earn a living as a freelance writer is through business writing. Keeping things ridiculously brief, I’d suggest starting by creating excellent work that you can share as part of a portfolio on your website: articles, blog posts, e-books, etc. Then, and some may be shocked by this, advertise yourself in places like Craig’s List. I have an ad on ThumbTack.com which I can regularly re-post to Craig’s List. My approach is a bit like your publishing strategy: create something that is valuable and let others find you.
I’ve found work in a variety of ways, but by advertising myself, I’ve attracted the kinds of clients that I want to work for and who can pay my rates. I should add the caveat that I get medical benefits through my wife, and I would need double my current client load in order to fully support us financially by myself–something that I think I could do but don’t want to try since my plan is to keep writing as a stay at home dad. If you’re starting out, the most important conversations you need to have are with your spouse or roommates, as your income may fluctuate for a year or so while you get yourself established.
Ed’s Question
What investment, practice, or strategy has paid off beyond your expectations?
Jeff’s Answer
What has worked for me is actually writing. Getting up every day and writing (no matter what) for a year made me a better writer than occasionally writing for decades. I used to write when I felt inspired, and I would write a LOT. Now, I just write a little each day, and it has made me better than ever. That in addition to reading a lot has made me a better writer.
Jeff’s Question
Ed, for someone who is approaching their first book (I know you’ve written a few), what advice do you have for them? How do you start? How do you finish? How do you keep showing up after it gets hard?
Ed’s Answer
In order to start a nonfiction book (which is what I write), I’m a big believer in outlining but also trusting my instincts to write a section if I’m in a groove. I use sub-headings in my chapters, but now I also break things down into small bits: opening story, big idea, illustration, summary, transition to next point, and then another story. That may sound like there isn’t a whole lot of magic to that approach, but a nonfiction book needs to have a sound structure where each idea and story connects so that readers know why they need to keep reading. In my experience, good outlines make magic possible.
When writing gets hard, I change format. I make revisions on printed pages. I restart problem chapters on a legal pad where the writing is low stakes. I begin each day with editing before the creative writing. Sometimes I just go to bed.
In order to finish, you need a deadline—something that’s essential if you’re self-publishing. I know I’ve done all that I can when I’m really sick of the book. Having just sent the first draft of my next book out, I’m really happy I won’t have to look at it for a while!
Ed’s Question
For those who have been blogging for a little while but don’t feel like they’re getting anywhere, what would you suggest they do?
Jeff’s Answer
Well, you have two options: Quit or keep going.
If you quit, you can start over or move on. It may be that blogging is not for you. Contrary to what some people think, I don’t believe everyone should have a blog. It’s a great way to express yourself, but if you’re not willing to do the work, why bother? You’re probably better suited to invest your time and talent elsewhere.
That said, if you decide to keep going — if you conclude that blogging actually is for you — then be honest: Are you really providing the best possible content you can? Or are you doing what I did for years, pushing out mediocre stuff and trying to pass it off as excellent? So many people online want an audience or more attention.
Our world is addicted to celebrity, and now with social media, we can all be “famous.” The challenge, though, is to be famous for the right reasons — not because your controversial or contentious, but because you actually have something meaningful to say.
It’s hard to give general advice, but if you’re like me, you may find that you weren’t completely respecting the craft of blogging. Maybe you saw other writers out there “making it” and thought you could do better. But when you started doing it every day, you realized how hard it actually was. I suggest humbling yourself and becoming a student. I am always learning what I don’t know — as it relates to writing, technology, and even human motivation.
For me, I needed to quit and start over. Doing this gave me a fresh start and enabled to say what I really wanted to say. I blogged for five years before I had any kind of audience. If you aspire to reach people, be prepared to practice and do the work. It may happen more quickly than you thought, or it may take time. But if you do the work, you’ll reap the rewards.
Jeff’s Question
What’s the secret to getting published? We’ve all heard the pat answers, but what’s been your experience? Is there something that doesn’t get talked about – something important?
Ed’s Answer
There are so many different ways people can get published, but I do have one tip and one secret. The tip is this: go to conferences and get to know the editors. Ask them what they’re excited about and ask yourself, “Can I work with this person?” and “Will this person invest in me and my ideas?” Coffeehouse Theology happened in part because I clicked with the acquisition editor.
My secret, which may not be much of a secret to some people, is that your experiences will define what you write and editors will notice when you have a story to tell. So either dig into your past and find your story or go out to serve other people and live a story that you can tell or that helps you write with greater insight. One of the first editors who saw the early, early draft of what became Coffeehouse Theology asked what kinds of experiences I had in ministry and with theology. I didn’t have enough, and I had to do more than research and study. I had to get out and minister. The less I live my days obsessed with myself, the easier it is to write my stories when I’m alone. The more I push myself beyond my boundaries, the better my writing.
I can’t thank Jeff enough for the time he took to answer my questions. All the best on your upcoming book Jeff!
About Jeff Goins
From Jeff’s About page: “I live with my wife Ashley and our dog Lyric and have been working from home for a nonprofit called Adventures in Missions since 2006.
I’ve written and guest-blogged for a number of publications and blogs. For more about my work, see my writing portfolio.
I also help organizations with their marketing, communications, and creativity. If you want to work with me or have me come speak to your team, give me a shout.”



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