
About a year ago a Christian organization sent me an e-newsletter asking for help. They needed people who understood writing and websites. It was a natural fit for me, and so I volunteered.
I heard back within a day: “We’ll be in touch!”
That was the last I heard from them.
A few months later a similar appeal appeared in their next newsletter. I archived it without giving it much thought, and that has been bugging me lately. Perhaps they really did need help. In addition, what was going through my mind when they didn’t reply to my offer to help?
I’ll bet that this has either happened to you or that you may have failed to follow through with someone. I used to work in Vermont’s nonprofit sector, and believe me, there are lots of nonprofits that are long on passion and short on communication and organization.
I want to see churches, Christian ministries, and nonprofits succeed, so I thought it would help to unpack what we say to people when we don’t follow through on a call for help. In order to avoid calling any names, I’d like to use the fictitious Save the Cheese Campaign as my example because we all know that a world without cheese would be a very sad place.
The Message
Let’s say a message arrives in my inbox one day that says something like this:
“Thanks for signing up for the Save the Cheese Campaign e-newsletter. Studies show that cheese has never been more in DANGER. We need your help spreading the word about our important work. We need artists, poets, web designers, writers, rabbit owners, and anyone with an unpronounceable Americanized Polish last name to join our team. Contact us today! It’s urgent! Don’t let them cut our cheese!!!!”
I read such a note and say, hey, I can help! So I write an e-mail and hear nothing back. This is what I start to think:
You Suck
After sending them an e-mail with my credentials and hearing nothing back, I’m left to imagine that they just think I suck. I start to imagine someone at the Save the Cheese Campaign writing something like this:
“Dear Mr. Cyzewski:
It has come to our attention that you desire to help the Save the Cheese Campaign, but upon reviewing your experience and credentials we have found that you are no where near cheesy or competent enough to do us or our threatened cheese any good. Have you considered a career as a traffic cone? We actually hold you in such low esteem that after completing this note, I will crumple it up and toss it into a trash can where you will never find it, adding yet another uncertainty to your disappointing, meaningless drift through a cruel and uncaring world that will soon be without cheese because of driveling fools like you.
Yours Cordially,
Daphne Wensleydale”
That is the worst case scenario for me, but there are some other things organizations could say by failing to communicate…
We’re Not Important
If I don’t hear back from an organization that asked for my help, I could also think that this organization isn’t doing work that is important or urgent. I mean, maybe cheese isn’t endangered after all? The supermarkets are stocked with cheese after all and there seem to be plenty of cows about.
The “we’re not important” message will lead to me delete future e-mails from such an organization. But I’d delete future messages from the Save the Cheese Campaign for another reason…
We’re Disorganized
Having worked in nonprofits, I know that business training is not necessarily a high priority in some organizations. If someone can’t figure out how to follow through on the responses to a request for help, then the organization could be quite disorganized and difficult to work with.
Use spreadsheets people!
The Save the Cheese Campaign should be able to figure out how to send me a generic message saying something like, “Thanks for getting in touch with us. We value your willingness to help, but the response from our friends was so overwhelming that we’re all set for now. The Cheese will be saved for now, but please keep us in mind for the future.”
The inability to send so simple a message tells me that the Save the Cheese Campaign will be a poor partner to work with for my volunteer time. I want to be effective and helpful, but I’d suspect that if they ever do follow through, they’ll be sending me urgent stuff to edit at 6 pm on a Friday and never think to say thanks afterward.
We Communicate Something When We Fail to Communicate
I write all of this to say that failing to follow up in our communication can send the worst message. I know I’ve failed to follow up on some e-mails with folks, and I regret the messages I’ve sent without thinking. Communication fills in gaps and connects us with others.
When something life-changing or justice-related is on the line, consistent communication is all the more critical. Whether you’re recruiting volunteers at your church or getting in touch with a nonprofit to volunteer, the ability to follow through effectively can really make or break your ministry and service.
I put together my Save the Cheese campaign parody to help the “ignored” folks such as myself to also rethink our reactions to organizations that fail to follow up. Organizations are run by imperfect people who are sometimes swamped and over capacity. They may deserve the benefit of a doubt.
As for me, I won’t give the Save the Cheese Campaign another second of my time.